6 Steps to Picking Profitable AdSense Keywords

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Finding Keywords

Keyword research for AdSense Ads is somewhat not easy, and although the majority have finally found a way to make it profitable, it is safe to say that it is not a straightforward process. Finding, and using keywords in your ads with low competition and high profit is the way to make your AdSense profit big time.

After trying so many methods with many fails and many things to pick from them, I have come up with a working process that results in profitable keywords for your AdSense Ads. As I said, this process is not perfect, but once you give it a try, you would come to realize that this process is one of the best for profiting from your AdSense Ads.

Step 1

The first step is dependent on your niche because your niche would determine the type of keywords you would search for. Your keyword research should also have high CPC (Cost Per Click) value so It can be really profitable. To do this, you need tools like Google AdWords to give you a list of keywords based on your niche. You need to save these keywords as a CVS file in Excel or any spreadsheet program. Paste those keywords into your Google Traffic Estimator (this you would need an account for) and you would get the CPC of these Keywords as well as the estimated clicks per day. Save the resulting keyword analysis information back in your spreadsheet to be used later on.

Step 2

Next, you have to multiply the average CPC by 30%, because this would give you an estimate of your earnings per click. So, the higher the average CPC, the more likely the CPC’s other than the first would profit (2nd – 8th). You always want to make sure that this higher average CPC starts because if it starts to drop off after the 2nd position, your chance of earning much from clicks as a publisher would drastically reduce.

Step 3

Next, you have to use the AdWord accelerator tool to estimate the CPC value of keywords form the 1st to 8th position (with each position having its exact CPC value estimation) as well as the CPC drop rate from the 1st position. This process helps with picking the best and most profitable AdSense Keywords and if the CPC value depreciation rate is low, the more likely it is that your keywords are profitable.

Step 4

Next, you have to determine which position each AdSense Ad occupies by using the AdWord accelerator tool. This tool animatedly shows AdWord ads for your chosen keywords. For example, if the AdWord advertiser has used “AdWords for content” in his advertising, the ads would be the AdSense ads displaying on someone else’s website.

Another method is searching on google for your chosen keywords and see which AdSense ads are generated in your search results as well as the order which they take.

Step 5

Next, you have to go to the website http://www.adsensecheck.com and use the keyword check function on your keywords. Then make a comparison between the results and the ads found in step 4 and this would likely result in you having results of profitable keywords.

The only way the advertiser would not be the same would be if the advertiser is not using the “AdWord for Content” mode for his advertising campaigns. This implies that the keywords are not the basis for the AdSense Ads and would not eventually be profitable.

Step 6

The next step is to get the traffic and if you use the AdWord approach, you simply need to use the keywords in AdSense Ads that did well in the evaluation method used here. Then, you have to use lower CPC keywords in your AdWord ads. The difference between the cost of the click you pay on each AdWord word from your earnings from the click you get on your AdSense word would be your profit.

Bottom Line

If you want to make SEO (Search Engine Optimization) technique your method of getting traffic, to your website where you have ads displayed, it is of utmost importance that you make sure the keywords you use have the highest KEI (ratio of keyword search ratio to the number of websites using the keyword) making the combination of the high score from the above evaluation and a high KEI yields the best results for profit.

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